Message from the CEO

Strength, Resilience, and Leadership: Reflecting on 2024

Dear Friends and Supporters,

As we reflect on 2024, a year marked by challenges and triumphs, we draw inspiration from the unwavering strength and resilience of the global Jewish community. Taglit Birthright Israel has not only weathered these trying times but has risen to the challenge, reaffirming its vital role in nurturing Jewish identity and strengthening the bond with Israel. Taglit Birthright Israel has once again proven why it is considered the largest educational program in the Jewish world. 87% of all young adults who visited Israel on « sightseeing tours » (as defined by the Ministry of Tourism) participated through Taglit Birthright Israel’s unique « insight tours”.

We adapted swiftly and effectively to the challenges of traveling under wartime conditions. Our 10-day trips welcomed over 8,100 participants from 26 countries, joined by 1,770 Israeli peers. Despite logistical hurdles, each itinerary was carefully adjusted in alignment with security directives, ensuring safe and meaningful experiences. Volunteerism became central to our programming, with nearly all tours incorporating visits to southern Israel, personal testimonies, and impactful volunteer activities.

Our newly launched Volunteer Program exemplifies our mission’s spirit of service and connection. This initiative united 8,000 alumni and supporters who contributed over 75,000 days of service, aiding communities across Israel. From agricultural projects to support for children and the elderly, the program spanned 115 locations, leaving a lasting legacy in regions such as the South, Carmel, and Galilee.

This year also saw the continued success of initiatives like Onward, which engaged 1,500 participants in professional and volunteer opportunities. In addition, Excel expanded its reach, welcoming participants from new countries, Germany and Switzerland, and, for the first time, combat officers and pilots. The commitment of Excel Fellows to community building shone through initiatives like the adoption of Kibbutz Re’im, where they worked tirelessly to rebuild and uplift the community.

Our ability to pivot quickly in response to unprecedented circumstances has been integral to our success. For example, we introduced measures to support participants and alumni, including structured Q&A sessions, enhanced mentorship, and targeted campaigns like BEYOND. This campaign alone added nearly 7,500 new organic members to our community in just a few months – without any advertising.

As we usher in Taglit Birthright Israel’s 25th anniversary, we do so with a deep appreciation for the millions of lives transformed by our programs. This milestone year stands as a testament to the vision and support of our partners, donors, and participants who have made our mission a reality.

While large-scale celebrations may not suit the current climate, we look forward to commemorating this achievement through key events in Israel and the United States in 2025, honoring the enduring impact of our shared journey.

Thank you for standing with us. Together, we continue to empower the next generation of Jewish leaders and ensure their vibrant, enduring connection to Israel for years to come.

Am Yisrael Chai,

GIDI MARK
International CEO of Taglit Birthright Israel